YOU CAN EXPORT: International Market Research

By undertaking successful market research, exporters of products and services can prioritise countries, target market segments, and approach suitable customers.

During this interactive masterclass the Department for International Trade will look at the resources available and review the types of information which will result in good international decisions.

The following questions will be discussed and answered:

  • What is effective market research?
  • When should you consider it?
  • Where can you find the best information?
  • Which key markets should you prioritise?
  • Why is it important to your profitability?
  • How should you approach your research strategy?

Suggestions will be made for quick links to useful international websites to highlight market growth, trends, and requirements. Market selection, assess barriers and eliminate unattractive options will be reviewed along with examining the effectiveness of primary research in country, and the importance of culture considerations in initial meetings.

This workshop will provide companies with the focus and confidence to develop an effective and successful international marketing strategy.

Please note this is a practical event aimed at North East based businesses interested in trading internationally or wanting to learn more about the service Department for International Trade North East (formerly UKTI North East) provides. 

To register for this event please go to:

You Can Export - International Market Research